Looking for a CBD digital marketing agency is difficult enough; add CBD to the mix and you could feel as though you are looking for a unicorn. The rules change, platforms favor one another, and what works for pet food or beauty serums won’t fly for hemp. Here’s how you choose the kind of agency that will boost your brand—not let you sit on the sidelines.
Start With Verifiable Success in the CBD Domain
Demand the invoices; question not only whether they have cannabis clients. Search for campaigns particular to hemp or CBD as well as case studies and testimonies. Did a tincture brand outperform others on Google? Get a CBD topical campaign filtered through social media platforms? Evidence walks and talks.
Determine Their Compliance Knowledge (for Real)
Any firm can discuss strategy in circles; nevertheless, if they are unsure which terms or assertions cause advertising to be withdrawn, your campaign may be over before it ever begins. Ask them about FDA policies, big ad platform rules, and adjustments they have managed. If they answer, “We just run ads the usual way,” run the other way.
Find Out About Their Innovative Ideas
What do they do when Google tightens its hold or Facebook says “no?” The finest CBD digital agency think creatively—think SEO-rich content, native ads on sites like Outbrain, influencer relationships, unique landing pages, email marketing free from buzzwords that delivers value. They’ll share odd hustle-oriented remedies and workarounds.
Look for open communication and reporting clarity.
Fast-moving is digital marketing. You want an agency that regularly updates you and displays what’s working—often as well as what isn’t. Find out about your point person, how often you will get reports, and how campaign pivots are handled. If responses are evasive, you should expect such outcomes later.
Look at Their Network
Working in the hemp space, an agency should be familiar with the friendliest publishers, influencers, affiliate networks, and specialty advertising platforms. Good agencies have short cuts that, by rapidly entering you into the scenario, can spare you countless trial and error.
Get References; and Actually Make Calls
Not only read a cherry-picked testimonial; ask to speak personally with present CBD clients. Other founders will be quite honest regarding the dependability, strengths, and shortcomings of an agency.
Take Fit and Chemistry into Account.
Since you will be working together, choose a team that shares your vision, probes intelligent questions, and injects contagious enthusiasm into the room. You are most likely on the right road if you exit the discovery call feeling stimulated and understood.
Choosing a strong CBD digital marketing agency requires patience, some doubt, and tenacity. Once you have your match, though, the expansion of your brand—along with peace of mind—will repay you.